• Zynga will roll out a blockchain-based sport in 2022, the exec mentioned
  • The blockchain gaming business generated greater than $4 billion in 2021, per crypto information supplier DappRadar

Matt Wolf was first thrust into the world of NFTs 4 years in the past as an adviser for gaming startup Epics Digital Collectables.

Throughout his time at one of many first NFT (non-fungible token) buying and selling card platforms, Wolf mentioned he grew to become “fascinated by the possession of in-game property.”

Wolf, who started investing in cryptocurrencies in 2014, mentioned it was “simple to see the worth” in blockchain gaming. “In case you’re within the gaming enterprise, and also you’re not significantly taking a look at blockchain integration, you is likely to be lacking an enormous alternative,” he advised Blockworks.

The business generated greater than $4 billion in 2021, in keeping with information supplier DappRadar.

Wolf beforehand labored as head of gaming at The Coca-Cola Firm, together with stints on advisory boards for gaming ventures equivalent to Riot Video games, Alpha Draft and ProGuides.

Final yr he joined Zynga — the gaming large behind Phrases With Mates and Farmville — as the corporate’s vice chairman of blockchain gaming. The writer, Wolf introduced on Feb. 9, might be breaking into NFT gaming this yr.

Blockworks’ Morgan Chittum spoke with Wolf about Zynga’s forthcoming blockchain gaming studio, the inspiration behind the providing and his first impression of NFTs. 


Chittum: You latterly mentioned that Zynga will roll out an NFT-based sport inside the subsequent yr, however the firm will type a separate studio to take action. What went behind the choice to launch a special division solely?

Wolfe: We don’t need our gamers to get confused with the video games that they already love that Zynga makes and our blockchain providing. We do need to create some separation there. It’s a separate division however nonetheless inside Zynga. We’re actively recruiting for that division and for senior degree individuals who can assist us develop this neighborhood.

Chittum: Can you expect how a lot capital Zynga will allocate to this new enterprise?

Wolf: I can’t actually predict that. I can simply say that we now have a number of conviction towards it. 

We’re actually on this as a possible evolutionary step for video games. When you’ve gotten that degree of pleasure from an organization like Zynga, there tends to be a number of help. 

Chittum: Once you say that is an “evolutionary step,” what do you assume this indicators to different gaming firms and publishers? Do you assume they’re going to comply with swimsuit and combine blockchain expertise as properly?

Wolf: Some are already doing this. Others could also be watching and on the lookout for their alternative to leap in. I believe time will inform. Personally, I believe that is a tremendous new step or probably one other route to take pleasure in interactive leisure.

Chittum: How do you assume play-to-earn tasks can guarantee gamers proceed taking part in video games with out cash taking on because the gamers’ sole curiosity?

Wolf: We’ve got to grasp who these gamers are, what they think about enjoyable, after which do our greatest to ship that. I believe a part of that could be a sturdy financial system, inventing enjoyable and exploring totally different play mechanics as properly. We’ve got to place that each one collectively beneath the umbrella of a blockchain sport to actually excite and fulfill these folks and have them discover worth in these video games.

Chittum: When was the primary time you heard the phrase NFT? The place have been you? What was going via your head? 

Wolf: I began investing in crypto in 2014 and alongside the way in which in my profession, I used to be additionally advising firms. A type of firms was an NFT card buying and selling sport referred to as Epics Digital Collectables. It’s one of many oldest NFT game-like platforms, so I bought publicity to it there and was fascinated by [gaming and decentralized finance] and possession of property inside these video games.

To me, blockchain integration at all times made sense, however I’ve been in gaming for a very long time. I actually do consider in decentralized finance as properly. I believe it’s an fascinating evolution of interactive leisure.

Chittum: I do know Zynga hasn’t disclosed particulars across the forthcoming video games, however might you elaborate on what these will seem like in any respect? Might they be corresponding to one thing like Axie Infinity or Decentraland?

Wolf: We’re nonetheless early, proper? We’re making an attempt to determine precisely how we need to transfer. We’ve got a clearer thought of what we’re impressed by inside our personal portfolio, as a result of we’ve had a number of successes over time. There are particular sorts of video games that we predict will lend themselves to be impressed by Mafia Wars when it comes to IP.

Chittum: There have been experiences of staff at Ubisoft resigning over the opportunity of having in-game NFTs final yr. Do you assume the separation between the 2 at Zynga is partially because of this rumored rigidity between conventional gaming and the play-to-earn area? 

Wolf: There’s no battle like that brewing at Zynga. It’s extra about focus. We’ve bought a tremendous portfolio of merchandise that deserve a ton of expertise and the prospect to proceed to develop that. I believe on the blockchain sport facet, we’re taking a look at constructing a division that can solely deal with this. 

This interview has been edited for size and readability.


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  • Morgan Chittum is a New York-based reporter overlaying NFTs, the metaverse, play-to-earn gaming and different rising Web3 tech for Blockworks. Beforehand she was a road reporter, overlaying crime at New York Each day Information, and a media and journalism fellow on the Poynter Institute.

    Contact Morgan through e mail at [email protected]



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