• “This alerts that manufacturers are paying consideration [to the metaverse,] which means they’re staking their declare much like how individuals sit on domains,” Jenna Pilgrim, a blockchain startup exec, informed Blockworks
  • CVS talked about NFTs and blockchain expertise in its utility

CVS filed a trademark utility to promote “downloadable digital items” within the metaverse, trying to set up itself as the primary pharmacy within the nascent digital house. 

The well being companies firm cited prescribed drugs, magnificence and private care merchandise in its utility, together with “crypto-collectibles” similar to NFTs.

The appliance, which was filed beneath the leisure and amusement class on Feb. 28, was not made public till Friday.

Noah Gaynor, co-founder of NFT (non-fungible token) real-estate startup Parcel, informed Blockworks that the applying alerts that extra corporations are “trying to plant their flag within the digital floor” of the metaverse.

“I’d say it’s additional affirmation that every one consumer-facing manufacturers, irrespective of the trade, are viewing the metaverse as the brand new frontier in reaching clients — by means of digital items and companies — and are subsequently devising a metaverse technique,” Gaynor stated.

CVS joins the likes of big-name retailers Nike and Walmart in submitting for metaverse-related emblems. The sneaker firm filed seven requests for patents and emblems on digital items final yr — together with clothes, sports activities baggage, artwork and equipment.

Jenna Pilgrim, CEO of blockchain startup Ceremony Community, informed Blockworks that the inflow of functions is a “constructive sign to the market.”

“This [shows] that manufacturers are paying consideration, which means they’re staking their declare much like how individuals sit on domains. This strikes me as a type of legitimacy for metaverse functions,” Pilgrim stated. 

“Clearly, these functions have a lot farther to go for the safety of actual belongings that they’d construct within the metaverse, nevertheless it’s a cute first step.”

 CVS didn’t instantly reply to Blockworks’ request for remark.


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  • Morgan Chittum is a New York-based reporter overlaying NFTs, the metaverse, play-to-earn gaming and different rising Web3 tech for Blockworks. Beforehand she was a avenue reporter, overlaying crime at New York Day by day Information, and a media and journalism fellow on the Poynter Institute.

    Contact Morgan by way of e mail at [email protected]



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