• FlickPlay has partnered with the Downtown Santa Monica District and signer Katy Perry, and others
  • “On the finish of the day, it’s all about what you personal,” says FlickPlay founder

Assume TikTok and Pokemon Go, however add in NFTs. That’s FlickPlay — a cell software that mixes the consumer expertise of a short-form video social media platform with a component of augmented actuality (AR). 

Behind the app is founder Pierina Merino, who believes that the digital collectibles we personal are storytelling and identity-building instruments. 

FlickPlay customers throughout three dozen US cities can use the AR digicam to create movies and seize NFTs or Flickys — a part of the “FlickyGang” avatar assortment developed in partnership with The Sandbox. The extra NFTs collected, the extra rewards earned that unlock redeemable bodily objects at retailers and areas all through the town district.

FlickPlay was lately chosen to be one of many six firms to hitch the present cohort of the 2022 Disney Accelerator Program, a enterprise growth program.

Merino spoke with Blockworks about FlickPlay’s long-term imaginative and prescient and its current choice to onboard NFT manufacturers together with Pudgy Penguins NFT venture, Snoop Dogg’s The Doggies from The Sandbox, and Spanish artist Edgar Plans’ Lil’ Heroes.

Blockworks: Why did you select to work with these explicit NFT manufacturers? How do you consider creators?

Merino: FlickPlay needs to have interaction with communities and creators which might be really proponents of Web3 and who’re genuinely all for evolving the use case for NFTs and metaverse pushed endeavors. We wish to work with creators who’ve cultivated a sturdy group of Web3 fanatics which might be closely concerned in solidifying their manufacturers and pushing past the JPEG narrative. 

Blockworks: How can FlickPlay assist customers develop their social standing and measure the worth and utility of their NFTs?

Merino: So our imaginative and prescient is to turn into the platform that connects digital [intellectual property] to the actual world and that overlays a digital layer the place Web3 IP and Web2 IP come collectively and work together inside one seamless ecosystem. On the finish of the day, it’s all about what you personal, and the way you select to inform your story can amplify your connection to these objects, to their potential utility.

By creating movies on FlickPlay, the rating of your NFTs will inherently improve based mostly on the likes, views and Flickcoins the movies obtain. This permits NFT holders to invest not solely on the rarity of the NFT assortment but in addition on the NFT’s social rating. 

Homeowners can place their NFT from a set as primary within the social rating. Because of this communities will basically outline the worth of their NFTs. That is the following technology of content material creators. This characteristic may also permit for communities to storytell with their NFTs in the actual world, flexing their NFTs of their favourite areas. 

Blockworks: What are among the challenges with conventional social media platforms that FlickPlay addresses and hopes to enhance on? 

Merino: FlickPlay has at all times been authentically concerned in creating an area for Web3 and NFT fanatics to congregate and push group interplay past fashionable boards like Twitter, Telegram and Discord. Via FlickPlay NFT tasks, communities, and creators can really carry their NFTs to life, develop the recognition and worth of their assortment by means of social engagement and create new ranges of utility by means of token-gated competitions and leaderboards. 

Blockworks: What developments have to occur to augmented actuality (AR) and digital actuality (VR) expertise for extra individuals to begin utilizing it every day?

Merino: AR must have a seamless expertise to turn into totally built-in for on a regular basis use with a goal. What’s encouraging customers to have interaction with AR overlays? We already see using filters and particular geotags on fashionable social platforms, so the main target must be on evolving the expertise and software program that goes together with augmented actuality to make it extra environment friendly for on a regular basis use.

I’ve been very curious to see how the general ecosystem is considering it — what instruments are being launched? What underlying expertise or integrations have been constructed to energy the buyer expertise? 

We shouldn’t be eager about how we’re going to make individuals sit at their desks and simply be in goggles the entire day. Which may occur inside a couple of years from now, however that’s not how we’re going to hit mass adoption.

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    Ornella is a Miami-based multimedia journalist overlaying NFTs, the metaverse and DeFi. Previous to becoming a member of Blockworks, she reported for Cointelegraph and has additionally labored for TV retailers reminiscent of CNBC and Telemundo. She initially started investing in ethereum after listening to about it from her dad and hasn’t seemed again. She speaks English, Spanish, French and Italian. Contact Ornella at [email protected]

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