A number of months after the collapse of FTX, and following relentless media protection of alleged legal mastermind Sam Bankman-Fried, Axios and Harris Polling requested People how they felt about 100 highly-visible manufacturers.
And shockingly, regardless of evaporating billions of {dollars} of investor worth, crashing the crypto business, and wiping out numerous common crypto fanatics by way of a mix of incompetence and alleged criminality, FTX didn’t come out absolute backside of that survey — which can give some hope to these behind a plan to reboot the alternate.
Actually FTX wasn’t too far-off from the businesses in 97th and 98th on the record: Twitter and the Fox Company.
By the point Axios surveyed over 16,000 People in March 2023, Twitter had been decimated by Elon Musk and Fox Company was dealing with a Dominion lawsuit. Fox’s ranking was captured within the face of widely-reported feedback from Tucker Carlson on ex-President Trump, akin to “I hate him passionately” which will have helped add a bipartisan taste to the obvious disdain People have for the corporate.
FTX, in 99th place on the record of 100 firms, additionally trailed Spirit Airways, TikTok, Balenciaga and even Meta. One other Elon Musk undertaking, Tesla, dropped 50 locations within the public’s estimation.
Axios measured attitudes to firm reputations on character, belief, and ethics, amongst different metrics.
Bitcoin doesn’t achieve this properly, both
FTX was not the one crypto model represented on the record, nonetheless. Bitcoin was additionally top-of-mind amongst People final yr, and was included within the survey.
Bitcoin’s scores weren’t fairly as catastrophic as FTX’s — however the largest cryptocurrency was nonetheless within the backside 10, simply behind oil large BP… and two locations behind Household Greenback. Bitcoin has been the goal of environmental teams involved about its vitality use, though a New York Instances ‘hit piece’ on the topic didn’t emerge till after the survey was accomplished.
On the different finish of the record, Patagonia and Costco headed the manufacturers thought of most respected by People, with Amazon’s prime 10 rating proving that being a tech firm doesn’t robotically make you unpopular. Apple and Samsung additionally made the highest 10.
Provided that FTX is accused of stealing buyer cash and blowing it on lavish events within the Bahamas whereas its principals lived it up in an orgiastic penthouse, it must be fairly an achievement to rank under the crypto alternate in public belief.
And certainly, just one company entity was perceived as worse, a enterprise already convicted of legal habits within the lead-up to the ballot: The Trump Group.
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