Stockholm, Sweden, June seventh, 2023, Chainwire

ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Linked Style, and Inspiring Accountable Trade Behaviors

Stockholm’s headquartered blockchain know-how firm ChromaWay at present reveals its acquisition of the enduring Swedish-American vogue model BLK DNM

The acquisition aligned with the latest relaunch of BLK DNM as a contemporary, community-driven vogue home. It marks ChromaWay’s first acquisition of a longtime firm for the aim of implementing real-world decentralization: i.e., creating constructive behavioral change, fairer entry, and extra management by customers inside conventional industries.

  • ChromaWay’s blockchain capabilities will likely be built-in into BLK DNM’s technique and merchandise, the primary significant use of the tech in vogue.
  • In pioneering ‘related vogue,’ BLK DNM will search to encourage extra accountable behaviors within the business.
  • First tech improvements will likely be introduced forward of BLK DNM’s F/W 2023 collections reveal

First improvements to be revealed in BLK DNM’s F/W 2023:

ChromaWay’s blockchain capabilities will likely be built-in in a revolutionary method into each BLK DNM’s model and merchandise. BLK DNM will consequently grow to be a pioneer of ‘related vogue’ – the usage of know-how to create neighborhood and duty inside vogue – heralding the primary vital use of blockchain tech in an business but to be meaningfully impacted by Web3 applied sciences.

BLK DNM will reveal the primary tranche of technological improvements constructed on ChromaWay’s ‘Chromia’ relational blockchain within the coming weeks. This can embrace software- and hardware-based improvements constructed into BLK DNM’s F/W 2023 collections, underpinned by the moral and communal idea of ‘related vogue.’

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay

Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s one thing of a borderless neighborhood already. It was a pure match for our aspirations to rework the style business by innovation. BLK DNM’s imminent tech rollout will illustrate the ability of our blockchain capabilities to create true behavioral change in an business that has hitherto struggled to manage its problematic environmental influence and embrace progress.”

Toni Collin, CEO of BLK DNM, feedback: “Our business should begin trying towards innovation: quick vogue’s environmental influence is completely unacceptable, and on the identical time, because the world turns into extra digitized, the idea of neighborhood is altering. That’s why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this know-how to create real change in vogue is obvious, however nobody else within the business is utilizing it in a significant method but. Collectively, BLK DNM and ChromaWay are constructing one thing actually distinctive and groundbreaking. We can reveal the primary improvements very quickly.”

About ChromaWay

ChromaWay is an business chief in blockchain know-how and focuses on creating and deploying cutting-edge, scalable blockchain options for companies and governments. The corporate, established in 2014 and headquartered in Stockholm, Sweden, has been on the forefront of driving the widespread adoption of blockchain know-how. Its flagship product, relational blockchain Chromia, allows builders to construct decentralized functions (dApps) with a relational database mannequin that gives unprecedented scalability and suppleness.


BLK DNM is a Swedish-American vogue model that specialises in timeless tailoring, leather-based, and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury vogue home beneath the stewardship of recent Inventive Director Jessy Heuvelink, BLK DNM’s give attention to enduring craftsmanship and aesthetic timelessness encourages clients to like and treasure every merchandise for many years and throughout generations.


Fati Hakim

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