New York, New York, October 4th, 2023, Chainwire

BLK DNM releases the primary ‘linked trend’ clothes as a part of FW 2023 

  • 72 leather-based jackets embedded with blockchain-enabled ‘digital garment IDs’ herald an period of clever, accountable trend.
  • The tech grants every merchandise a novel id for authentication, membership to BLK DNM Society and a ‘ceaselessly refund’ coverage – with extra options to observe.
  • ‘Related trend’ encourages extra accountable and fewer wasteful behaviors.

Swedish-American trend model BLK DNM immediately reveals the primary attire embedded with blockchain-enabled {hardware}, marking the primary occasion of ‘linked trend’: clothes that exist each bodily and nearly, every facet ‘twinned’ through expertise.

72 of BLK DNM’s signature leather-based jackets, in 7 totally different kinds and launched as a part of the model’s FW 2023 assortment, have been fitted with a ‘digital garment ID’ – an undetectable chip that offers every bodily merchandise a novel and recordable id within the digital world, enabling a bunch of responsibility- and value-driving options.

The 72 jackets, throughout seven totally different kinds, will retail between $1,490 and $2,490, launched in drops throughout NYC, Chicago, LA, and Stockholm from the fifth October.

Through the ‘digital reflection’ of every bodily merchandise, maintained within the digital world, the primary options to be launched are:

  • Authentication of every garment as real, eliminating the potential for fakes and counterfeiting
  • Invitation to BLK DNM Society, a neighborhood of BLK DNM house owners linked digitally through their clothes
  • A cashback ‘ceaselessly refund’ on every merchandise at any level within the garment’s lifetime (which is designed to be virtually infinite) – be it in 5 years or 5 many years – with the money worth based mostly on how effectively the merchandise has been treasured and maintained

The expertise has been purpose-built by BLK DNM’s dad or mum firm, Swedish blockchain innovation agency ChromaWay.

The Way forward for BLK DNM’s Related Vogue

Subsequent collections will introduce extra gadgets to BLK DNM Society by means of embedded digital garment IDs. Extra options that shall be activated incrementally throughout all linked fashion-enabled clothes (each new and current) embrace:

  • A report of every particular person merchandise’s lifecycle and story tracked on the blockchain, together with house owners, occasions and locations worn, repairs and alterations – enabling the merchandise to accrue emotional and financial worth over time
  • Rewarding accountable behaviors of treasuring and caring for clothes long-term, equivalent to refurbs and second-hand purchases
  • Voting rights inside BLK DNM Society, granting affect over the model’s future path
  • Every merchandise performing as a digital ticket for entry to occasions

Toni Collin, CEO of BLK DNM, feedback: “Every of those 72 jackets is a chunk of historical past. With their launch, expertise begins to empower shoppers to cherish and lengthen their clothes, in opposition to the backdrop of an business driving waste and overproduction. We hope that this places stress on clothes producers to be extra clear about and conscious of the affect they’re having on what goes to landfill – there is no such thing as a excuse now to not meet provide and demand, whenever you and your prospects can work collectively to trace and treasure each garment. As an business, we have to get up.”

Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “We’re enormously excited after many months of exhausting work to see the long run we envisioned for the style business starting to take form through our expertise. At the moment, linked trend is born through the enduring craftsmanship of BLK DNM’s crew and the technological prowess of our engineers. However the capabilities of the tech now are only the start, and we can not wait to disclose and introduce extra options to all linked trend gadgets as time goes on.”


BLK DNM is a Swedish-American trend model that specialises in timeless tailoring, leather-based and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury trend home beneath the stewardship of latest Inventive Director Jessy Heuvelink, BLK DNM’s concentrate on each enduring craftsmanship and aesthetic timelessness encourages prospects to like and treasure every merchandise for many years and throughout generations.

About ChromaWay

ChromaWay is an business chief in blockchain expertise and focuses on creating and deploying cutting-edge, scalable blockchain options for each companies and governments. The corporate, which was established in 2014 and has its headquarters in Stockholm, Sweden, has been on the forefront of driving widespread adoption of blockchain expertise. Its flagship product, relational blockchain Chromia, allows builders to construct decentralized purposes (dApps) with a relational database mannequin that gives unprecedented scalability and adaptability.

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Ben Bunyard / Ed Strang


Toni Collin

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