The leaders of enterprise blockchain challenge VeChain have made a landmark transfer to place their community on the forefront of world sustainability efforts.

VeChain CEO Sunny Lu unveiled the brand new VeBetterDAO platform at Cellular World Congress 2024, marking the subsequent evolution of VeChain’s dedication to enabling optimistic change by means of modern blockchain options.


  • VeChain has launched VeBetterDAO, an modern sustainability platform centered round rewarding customers with B3TR tokens for taking real-world actions.
  • Intensive B3TR airdrop campaigns are underway to seed an preliminary consumer base and drive engagement forward of the total mainnet launch in July.
  • The platform encompasses a dual-token mannequin with B3TR as the motivation token earned by customers and VOT3 used for governance over ecosystem funding allocations.
  • VeBetterDAO might attain 1 million every day energetic customers within the subsequent few years and 1 billion by the top of the last decade primarily based on its scalable token-based incentive construction.
  • The launch faucets into VeChain’s current enterprise companions and will cement VeChain because the main world blockchain for next-generation sustainability efforts.

Centered round a pioneering token-based incentive construction, VeBetterDAO goals to encourage and reward sustainable actions by each enterprise and particular person customers. The “X-to-Earn” mannequin permits any sort of sustainability effort to be monetized into newly issued B3TR tokens as a tangible incentive mechanism. For instance, a tree-planting software might let customers earn B3TR tokens for every tree planted.

To kickstart platform exercise and token distribution, VeChain is conducting expansive B3TR airdrop campaigns over social media to seed an preliminary base of engaged customers. A full 1 million B3TR tokens will drop to group members over the subsequent 4 months by means of channels like Gleam giveaways and listening to dwell AMA classes.

The airdrops faucet into the already vibrant 300,000+ member VeChain group, priming the ecosystem for an inflow of sustainability apps and energetic customers when VeBetterDAO transitions to mainnet by July 2024. All testnet B3TR earned throughout this ramp-up part will carry over at a 1:1 ratio when actual tokens launch, giving customers a head begin in incomes stakes.

Driving VeBetterDAO is the dual-token interaction between B3TR and accompanying governance token VOT3. B3TR acts as the final incentive token, earned by customers for exercise throughout built-in sustainability dApps. Purposes can make the most of distributed B3TR for functions like consumer rewards, challenge funding, advertising, and many others.

VOT3 performs a key function in decentralizing decision-making and worth allocation throughout the maturing platform. Customers can swap B3TR 1:1 to acquire voting energy over the place newly minted B3TR needs to be directed every week. In an ingenious round loop, VOT3 additionally determines consumer reward allocations.

This governance-based dispensation of ecosystem funding permits the group to collectively information VeBetterDAO’s evolution primarily based on which sustainability apps reveal probably the most real-world influence and worth creation. Over time, the design attracts ever extra mature and significant sustainability use instances from acutely aware builders and modern corporations.


The potential scale of this tokenized incentive engine is immense given the breadth of sustainability areas like healthcare, schooling, environmental conservation, moral labor practices, and every thing in between. VeChain anticipates the userbase might attain 1 million every day energetic members over the subsequent few years, rising to 1 billion members by the top of the last decade.

Such exponential adoption can be boosted by tapping into VeChain’s current slate of enterprise companions by means of compelling B2C sustainability engagement channels. Retail large Walmart China might combine a plastic offset program, whereas automaker BYD may create an EV automotive sharing app. The choices are infinite for acutely aware manufacturers to construct CSR attraction and buyer loyalty packages atop the turnkey X-2-Earn template.

As extra customers pour in and sustainability apps proliferate, the encircling VTHO token financial system additionally receives an oblique increase from surging blockchain exercise and transactions.

This enhances VeChain’s current staking mechanisms centered round VET and node tiers. In some ways, the launch of VeBetterDAO might mark an inflection level that cements VeChain because the de facto world blockchain for next-generation sustainability.

Supply hyperlink